The Hype gallery was the answer to bringing Hewlett Packard and the young creative community closer. The campaign started with an empty art gallery online, that was filled everyday with new work sent from all over the world. Then by a real empty art gallery. I designed most of the identity of the campaign.
The idea was exported in several countries and the campaign won 32 Awards including 2 golds in Cannes and the Grand Prix of Marketing Awards.
Print showcasing selected submissions.
Interactive prints using the mobile phone’s infra-red.
Designed for each of the 13 young directors commissioned by Hewlett Packard.
Direction of one of the young director’s film.
Realized with Publicis Dialog.
The first Gallery opened in Brick Lane.