Targeting business women, the idea was to reach them via their mobile device with a charming challenge every day. It was planned to involve a famous model, journalists and bloggers.
This perfume never hit the market in the end, but I designed a full digital campaign that helped Wunderman get Lacoste as a new client.
Launch web platform
I like to work with an overview of the whole idea. Here the site architecture and campaign evolution over time.