How do you launch a new car that opens a new segment for a brand?
How do you deal with a design that leaves no one indifferent?
By creating an interactive campaign about freewill.
It was awarded Global Advertising Idea of the Year by Ford.
Paris Motor Show Concept.
I designed an empty place at the Motor Show and an alternative showroom for the C30.
The Motorshow forbid us from making it real.
Dealer advertising and dealer Teeshirt.
Direction and animation of the campaign teaser.
Summary of the digital campaign.
Created with EuRSCG 4D.
Concept for a Free Will Decoder.
Out Of Home idea.