Stan Gruel

Hello! I’m Stan,

a seasoned creative in advertising, media, and design.

With diverse experience across multiple media platforms and fluency in English and French, I’ve had the privilege of leading teams in top advertising agencies while working closely with talented web-design teams. I also work in German (Level B2).

Throughout my career, I’ve developed a keen eye for ‘big ideas’ both conceptually and in design, which has helped me win several agency pitches. I’ve also been involved in numerous brand repositionings for renowned brands like Volvo, Mazda, and Opel, gaining valuable insights into what drives a brand’s success.

For me, any creative solution needs to be visually captivating and based on real market data to engage consumers.

Whether it’s crafting integrated campaigns, providing art direction, or diving into all aspects of design and screen design, I thrive on pushing the boundaries of creativity and delivering innovative solutions.

With the recent rise of AI solutions, I am enthusiastic about exploring how we can leverage these technologies to do more with less, always ensuring we retain control of the creative process. I actively experiment with emerging AI tools to stretch the limits of creativity.

Throughout my journey, I have developed a unique concept called ‘Brand Gravity,’ which empowers clients to holistically target all aspects of their communication strategy.

I’m passionate about every facet of communication and creative problem-solving, I’d be thrilled to discuss media, advertising, Brand Gravity, and design with you! Let’s connect over a real or virtual coffee. While I am based in Saarbrücken, Germany, I regularly commute to Paris and Luxembourg.