Stanislas Gruel
Innovation Marketing & Clarity
For over 20 years, I’ve clarified complexity.
With creative expertise sharpened by strategic insight and a healthy scepticism toward the buzzword parade of the trade. Beyond clarity, I use innovation marketing to connect data, insights, and creativity. This creates a strategic feedback loop. One that supports communication and helps evolve your offer, your product, and your business model.
I stand for:
Marketing that speaks clearly.
Innovation guided by insight.
Strategy that turns data into direction.
Creativity structured to deliver.
And with all that, I’ve made a few enemies:
Presentations that lead nowhere.
Tools mistaken for strategy.
The myth that AI replaces excellence, though it can surely support it
What I can help with
Marketing audit
A clear diagnosis of what works, what doesn’t, and how data and AI can strengthen direction and feed future innovation.
Strategic positioning
Clarifying your offer, value, and place in the market, using market insight and two decades of experience in branding and communication.
Brand storytelling
Connecting purpose, voice, and audience inside and out of the organisation. Reinforcing your strategy and innovation narrative.
Ethical marketing & data
Helping brands stay true, clear, and aware, from privacy to sustainability in data-driven environments.
Agencies I've worked in
Brands I’ve collaborated with
Awards & recognition
About me
With a foundation in art direction and two decades shaping award-winning international campaigns, I now bring clarity to marketing through structured, visual thinking, reinforced by an Executive MBA focused on innovation and digital strategy.
My ambition: to help organisations use the full potential of marketing, as a way to communicate, but also as a tool for strategic insight and innovation. With data, creativity, and AI-driven digital transformation, to clarify their positioning.
stangruel.com 2025
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