360° brand storytelling
I find the story that carries the brand
forward and engages the audience.
A good story brings clarity, appeal and consistency to the brand or product. It also answers questions about its relevance in the market, for the target group, and against possible competition. A good story makes sense and is an easy sell to a client. When the story is found, I adapt it to different media platforms.
How do I do it?
With a passion for ideas and 20 years of experience as an art director, working on international campaigns in Paris, London, Düsseldorf and Hamburg. I’ve created sub-stories for well-established brands on print, TV, the web and social media, and I’ve worked on stories for brands that didn’t exist before.
Some Stories I worked on:
Hype for Hewlett Packard, Mazda stories, Volvo C30 A product of free will, Opel Umparken Im Kopf, VHV Insurance, Opel Insigna, Opel Adam, Mazda CX-7, Brand birth of garden tools company Mowox, Brand story for IT company DataOne, Brand history for iconic supercar brand ISDERA, Brand relaunch for luxury French tableware brand Deshoulieres, Brand relaunch & story for HKAudio, Instagram story for CosmosDirekt insurances
What am I doing now?
Since 2020 I work from my design studio as 360° designer, finding stories for print, packaging, films and the web, and as a senior art director focusing on concepts with a local advertising agency in Saarbrücken. I also provide freelance services to agencies across Europe.
For the latest news:
Let’s bring your, or your client’s story to life. Good-looking ideas are my recipe for happiness.
Call/Whatsapp me on +49 (0) 170 9687 032, or…