Stan Gruel

360° brand storytelling

I find the story that carries the brand
forward and engages the audience.

A good story brings clarity, appeal and consistency to the brand or product. It also answers questions about its relevance in the market, for the target group, and against possible competition. A good story makes sense and is an easy sell to a client. When the story is found, I adapt it to different media platforms.

How do I do it?

With a passion for ideas and 20 years of experience as an art director, working on international campaigns in Paris, London, Düsseldorf and Hamburg. I’ve created sub-stories for well-established brands on print, TV, the web and social media, and I’ve worked on stories for brands that didn’t exist before.

Some Stories I worked on:

Hype for Hewlett Packard, Mazda stories, Volvo C30 A product of free will, Opel Umparken Im Kopf, VHV Insurance, Opel Insigna, Opel Adam, Mazda CX-7, Brand birth of garden tools company Mowox, Brand story for IT company DataOne, Brand history for iconic supercar brand ISDERA, Brand relaunch for luxury French tableware brand Deshoulieres, Brand relaunch & story for HKAudio, Instagram story for CosmosDirekt insurances

What am I doing now?

Since 2020 I work from my design studio as 360° designer, finding stories for print, packaging, films and the web, and as a senior art director focusing on concepts with a local advertising agency in Saarbrücken. I also provide freelance services to agencies across Europe.

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