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Creative Direction & Social Media Strategy, m&r Saarbr├╝cken.


To create an Instagram presence for CosmosDirekt Insurances, I planned a campaign to reach “classical” Instagrammers and use their very pictures with the insurance’s “unexpected” recommendations.

The hashtag #versicherungsbrille means “through the eyes of an insurance”. Each caption plays with the contrast between Instagrammers trying to look good, and the over the top dangers only an insurance company with wit can notice. For example, the text on the picture of the woman on a pier (just below, on the right) says: “Just so you know, sharks can jump up to 3 meters high”, which covers holiday insurances.